Music startup Roli adds Pharrell Williams as new investor and chief creative officer

Roli, a London-based startup that makes a new style of keyboard, along with other modular music creation instruments and tools that work by touch and sound, is today announcing that Pharrell Williams, the musician and investor, is joining the company as chief creative officer.

With the appointment, Williams is also taking an investment in the company, founder and CEO Roland Lamb confirmed. The amount of the investment is not being disclosed. To date, Roli has raised just under $50 million, with previous investors reading like a who’s-who of the VC world. It includes Foundry Group (which led its last round, a SeriesB of $27 million), Founders Fund, FirstMark Capital, Index, Balderon, Horizons Ventures, and more.