Facebook acquires anonymous teen compliment app 'tbh'

Facebook wants tbh to be its next Instagram. Today, Facebook announced it’s acquiring positivity-focused polling startup tbh and will allow it to operate somewhat independently with its own brand.

tbh had scored 5 million downloads and 2.5 million daily active users in the past 9 weeks with its app that lets people anonymously answer kind-hearted multiple-choice questions about friends who then receive the poll results as compliments. You see questions like “Best to bring to a party?”, “Their perseverance is admirable?”, and “Could see becoming a poet?”, with your uploaded contacts on the app as answer choices.

Financial terms of the deal weren’t disclosed but the price paid was said to be under $100 million and won’t require any regulatory approval. tbh’s four co-creators Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon will join Facebook’s Menlo Park headquarters while continuing to grow their app with Facebook’s cash, engineering, anti-spam, moderation, and localization resources.