Whirlpool announces plans to acquire Yumly

Whirlpool Corporation has announced an agreement to acquire Yummly, Inc. Yummly was founded in 2009 by David Feller and Vadim Geshel and previously valued at $100 million.


It is a food-centric technology company that provides personalized recipes and cooking resources. Yummly boasts more than 20 million registered users and is one of the world's largest digital recipe platforms. The acquisition strengthens Whirlpool's ability to bring purposeful, consumer-relevant innovations to market in the emerging IoT space.